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José Manuel Lucio, new EMEA Sales Director of AR Racking

AR Racking has announced an important management change with the appointment of José Manuel Lucio as the company’s new Sales Director for conventional racking systems in the EMEA (Europe, Middle East & Africa) markets.

Lucio has extensive sales management experience in AR Racking, where for the last 6 years he has exercised his leadership as the Sales Director for Spain, Portugal and Italy. His mission in his new role will be to strengthen AR Racking’s leadership position as a provider of non-automated racking storage solutions and tackle in a more competitive and cohesive way the intralogistics challenges generated by the huge changes in the sector and trends driven by COVID-19.

In addition to having a long track record in positions of responsibility, José Manuel Lucio has an in-depth and broad knowledge of both the sector and the company, serving as a guarantee for achieving new objectives and tackling new challenges in the sector. 

“Our commitment is to continue to be close to distributors and customers, providing a personal and friendly service that perfectly adapts to specific market and project needs. It is about implementing a consistent global strategy, highly adapted to the specific characteristics of each market”, explained AR Racking’s new EMEA Sales Director.

Lucio has a Master’s Degree in Industrial Engineering from the Polytechnic University of Madrid (Spain) on a Dual Degree Programme with INPG in Grenoble (France) and a Degree in Business Administration from Spain’s National University of Distance Education (UNED).


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